Happy Sunday Everyone!
Sorry this is a long intro. There is a great deal to explain.
Well, here we are again making some changes. If you haven’t figured it out yet not only are we into changes, but this newsletter is in some ways a continuing experiment into what does and doesn’t work for you. So hopefully you’ll get used to changes at they happen and let us know you’re thoughts about the changes we make.
Before we get into changes here, we wanted to let you know the podcast for California Mishegoss has officially published it’s first two episodes on Anchor.fm. As of right now, it isn’t on iTunes, but will be soon. Apple takes time to approve things. It is on Spotify, Google Podcasts, Breaker, Radio Public, and of course on Anchor.fm
We told you before about starting special features each time we publish like Food for Thought on Thursday’s and Real Estate on Sunday’s (which by the way is posted in the middle of the newsletter. That’s the change). We’re going to add the special features for each issue in the middle. We’re not finalized on the placement just yet, end, middle, or the beginning? We’re trying the middle first. You can always scroll up or down and avoid it. We just want to give the special section it’s own space.
Have you heard the term Flash Mob or maybe you’ve seen one or been involved in one? Last Year the NY Times newsletter department decided to try flash newsletters. Newsletters that have a life span. For example, they had one flash newsletter that only ran for three months, covering summer events in New York.
They had success with their idea, but then again they’re the NY Times, right?
With this in mind, we thought of trying it now after the recent two earthquakes. A flash newsletter all about California earthquakes past and present. Included in the newsletter would also be articles on what to do in the event of an earthquake when at home or if your traveling.
We were ready to start a Flash Newsletter this week, but then we thought possibly people don’t want another newsletter coming to their inbox, plus we would be looking to sign up subscribers which isn’t as easy as it sounds.
Which gave me an idea. Something we haven’t seen yet (as far as I know). The light went on, and I thought ( I don’t want to blame Patti, it’s all my idea if it fails) let’s add it in our California Mishegoss.
The insert/flash newsletter will be included once a month for now. Initially, we were thinking of running it for 10-12 weeks, but that seemed to often. For now, we’ll insert it beginning August 1st and in the first edition of each edition for two months afterwards (ending with October). After that, if something special comes up, we’ll add it as we go.
And please let us know your thoughts on this. We are not looking to bog you down with more stuff, but we want to keep you informed and interested in our newsletter. If it seems to be too much or it’s just right, drop us a line to Mark & Patti ATTN. Too Much!
Or click a thumbs up or down below. We may do more flash newsletters in the future if this goes well?
Have a great Sunday and Monday. See you on Tuesday!
Mark & Patti