But it won’t all be good clean fun. The American Gaming Association predicts that more than 23 million Americans will place at least $4.3 billion in legal and illegal bets on the game this year and imbibe more than $2 billion worth of alcohol.
Finally, no Super Bowl would be complete without tailgating, but while the Rams allow the tradition, the Super Bowl does not. For fans who just can’t cope without a watery Sea Breeze served from the back of a Land Rover, Tailgater Concierge will operate in the SoFi parking lot on game day, where, for $450, you can lounge outside on leather couches, drink cocktails, and eat as much as you can stand.